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Google Analytics is jam-packed with features that give you an instant status on your website’s health, mishaps and opportunities. The only problem? Most marketers don’t have some of the best features of Google Analytics enabled—leaving opportunity for optimization on the table.

These five features of Google Analytics are just a few of our favorites:

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In the current climate, many businesses are trying to conserve their money and avoid expensive methods of attracting new customers. Luckily, there are a number of things you can do to attract new business and maintain your customer loyalty without breaking the bank.

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webIf you’re like many business owners out there, the coronavirus pandemic has rocked your world. According to a SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of Covid-19. To deal with this change in cash flow, you may find yourself having to change up other processes for the time being, such as your marketing strategies.

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ith the first COVID jabs beginning to roll out, South Africa has announced its plan to reach two-thirds of the population once doses reach its shores. The country is hoping to secure direct deals with manufacturers by February. Shots via the procurement mechanism, COVAX, are expected by the beginning of the second quarter of 2021. Here’s a look at who will get it and how. Read More »